Your WordPress site won’t grow if you’re making these mistakes, even if you spend thousands of dollars.
You may have hired a professional designer and spent 3 to 5 weeks without a break on Elementor or Hostinger. Eventually, your site launched and went live, looking nice and decent enough to get people to compliment it. However, it has some cricket. Yet you don’t receive bookings, enquiries, or sales, just Google analytics that makes you feel personally attacked. Here is the truth you have yet to realize while you were busy choosing a colour palette or arguing about the perfect front: a website that converts and a pretty website are two entirely different things.
Most business WordPress site like yours exist but fail silently without notice. It might not be with a crash or an error message; however, the site is not functioning, while your potential customers go to your competitor, whose site is not clean or pretty, yet makes good sales and functions.
You might think it’s your product, pricing, or traffic that is causing the problem. Hey you, it is your website that is causing you the 7 critical problems listed below,and who knows, maybe you are not aware of the problems. Fortunately, each of them is fixable without coding knowledge.
~Zero-Performing Website.
As a website owner, if your site performs poorly at this level of digital advancement, it won’t convert. Because people can barely exercise patience when your site is slow, it can eventually push potential customers away, hurt your Google ranking, and make it harder to earn good visibility.
Causes of a slow Site:
- Use of a very large/uploading image when it can be optimized and compressed to 300kb.
- Installing non-essential plugins.
- Heavy Themes that come with animation, scripts, and design elements.
- Poor Content Delivery Network.
~Suppose You Don't Have Social Proof.
People would hardly trust a business owner like that who has zero social proof of how reliable and genuinely you are. They believe that before you sell to them, you should prove that you are not a scammer, and how effective whatever your business represents is. Understand that people like to buy from business owners with testimonials.
Mistakes of social proof.
- Hiding review or feedback from customers,
- False testimonials.
- Not showing real numbers. “We have helped many.”
~Unclear Brand Promise.
If you struggle to communicate what your business offers, who it is basically meant for, and why it’s more valuable than your competitors’, people will struggle to grasp the essence of your business and leave without thinking twice.
Mistakes of Unclear Brand Promise:
- Stating the feature focus rather than its benefits.
- Generic headline without a clear purpose. I.e. “We deliver innovative solutions.” What solutions? And For who?
- No target audience.
- Use of complex words. I.e. “innovative solution, world-class service.”
~Poor Mobile Experience.
75% of people who visit your website use a phone, and if your site isn’t mobile-responsive, the majority of visitors are hitting tiny buttons, squinting at small text, pinch-zooming broken layouts, and waiting for slow-loading images. Understand that anything that confuses or frustrates visitors will cause them to the point of leaving your site. The point of leaving is the cause of Poor Mobile Experience:
- Non-Responsive Design
- If small buttons are tiny to tap
- Tricky drop-down or poor navigation.
~Confusing Navigation.
Visitors barely have time to read your site; they only scan to find what they want. However, if your site menu is unclear, the labels are unpredictable, or your key pages are blurry and buried, customers might get frustrated and tap the exit button.
~Poor Call-to-Action (CTA):
You might be aware that a poor CTA can contribute to your site’s low conversion rate. Because if it fails to explain and tell what visitors are required to do, they won’t know how to take action that leads to:
- Sales will drop because there is a no-guide to buy or sign-up
- Traffic is wasted because all your SEO marketing efforts go nowhere.
- Lost lead.
~Use Non-essential Elements.
If you add too many unnecessary visuals or interactive elements to your pages, it can cause discomfort for sales and leads, because too many distractions make it hard for visitors to focus on your main message. They get frustrated, lose trust, and lose focus because they are on your site.
Fastest Way to Increase Your WordPress Site's Conversion.
~Optimize Your Website Speed.
Check out why your website performance is slow and not converting through:
- Check if any image is above 300kb and compress them to 300kb
- Uninstall the not-needed plugins that are irrelevant to your WordPress site
- Use lightweight themes that load quickly.
- Upgrade to a premium CDN to improve your website’s speed.
~Create Some Valid Social Proof.
You should create a way in which you will use to collect testimonials/reviews from customers by:
- When any of your customers buys from you or uses your services, kindly ask them to leave a good review.
- On your website page, add “customers’ Review” or “our success stories.”
- Work on the unclear statement. E.g., “we have helped many people,” with real figures, like“ over the years, we have satisfied 100%+ clients”. Ensure you do these steps continuously.
~Brand Promise.
As a business owner who desires substantial growth, make your message clear within 5 seconds of reading. Which explains what you clearly and fully by:
- Structure your site’s main headline to logically inform customers about the effect/ benefits of buying from you.
- Who your services are for.
- Remove unclear words and replace them with clear, concise language.
~Effective Mobile Experience.
Make your website user-friendly for mobile users. You can use tools like Google Mobile-Friendly Test and Google PageSpeed Insights to identify and understand the problems. To rectify this, ensure:
- Users can easily find the large buttons thumb for tapping.
- All text and fonts are easy to read and understand.
- The navigation process is simple, straightforward, and mobile-friendly.
~Rich Navigation Structure.
Adjust your menu from complex to simple and easy to understand by:
- Your main menu shouldn’t be too crowded; just 5-7 items is ok, with Home, Service, About, Contact.
- Privacy policies or terms are less important pages; therefore, move them to the footer.
- Additionally, visitors should be able to reach any page in 1 or 2 clicks.
~Develop a Call-to-Action Strategy.
Ensure the line of call to action you are using is strong enough to convince the visitor; stop using generic words as a call to action; instead, use clear action words. I.e.
- “Get yours today.”
- “View the full collection.”
- “Start learning today.”
~Use The Needed Plugins Only.
Avoid any plugins or elements that are not essential to your website. It would minimize visitors’ distraction.
What to remove:
- Any Extra graphics
- Heavy animation
- Unnecessary pop-ups
- Widgets that do not help conversion.
Conclusion.
Having a website goes beyond aesthetic design and font. If a highlighted problem exists on your website, you can’t make good sales that can satisfy; therefore, if you realize your site isn’t converting, definitely one of the mentioned problems could be the cause.
