As a Nigerian business owner, if you are using WhatsApp to promote and sell your product, you are doing great, and you have the chance to speak to buyers directly. However, selling on WhatsApp without automation reduces your sales. Instead of using a similar response to reply to customers, you are wasting time writing the same replies that automation would have helped you achieve. For example, giving answers to “how much” questions would inevitably slow your business’s expansion, because business strategies aren’t effective and can’t handle multiple businesses.
The bitter truth you have yet to discover is that your WhatsApp chat can open many opportunities by leveraging automation. This article will show you how to stop wasting and fix your WhatsApp to make enough sales.
Why Nigerian Businesses Struggle with Manual WhatsApp Sales
As a Nigerian business owner, if your manual chat process is slow, it automatically becomes a liability, and you can barely move beyond selling to friends and family. Additionally, your business is built on a system that depends on your availability, which leads to the following points.
1. Scalability Limitation. People saying they got your contact from a recent customer might make you think you are connecting with customers, but that’s not true, because replying to every “how much” every time will never let you manage 150 or 100 sales each day.
2. Loss of Customer. Taking time to reply to customers could prompt them to consider your competitor; however, if you enable automation, the situation will be different, as it will guide customers from a simple WhatsApp message to the next steps.
The “Click to Chat” message, telling customers to click the chat, is a waste of time and unprofessional. As a Nigerian business owner, irrespective, your business requires an automated funnel that answers questions, sends follow-ups, and recovers lost carts for you.
3. Payment delay. If a customer realises that buying from you involves some friction, they might withdraw and buy elsewhere, despite their willingness to patronise you.
4. Absence of Catalogue. You can’t spam customers with 20 pictures of what you expect them to assume you are a professional business, because they might feel overwhelmed and never buy.
Essential Tools to automate your WhatsApp sales with WordPress
“Install Notiqoo Pro or Wawp Plugin. It is one of the most important plugins for automating your WordPress and WhatsApp. It adds a professional touch to your website, turning it from a manual site into a fully functional store you can use to sell online and in person. With the WooCommerce plugin, you can upload product images and include their descriptions, prices, and sizes. Additionally, the plugin directly links your product pages to WhatsApp conversations, providing context for chats and allowing users to view your catalogue.
Join Chat or Click to Chat for WhatsApp. It basically adds a customizable floating WhatsApp chat to your WordPress site, ensuring that when clicked, it opens the pre-filled customer’s WhatsApp application & allows visitors to initiate chats effortlessly, with customizable call-to-action messages.
Its automation functionality enables you to set a custom message, display a button on specific enabled pages, or link your agent’s contact to various pages and products.
CRM and Marketing Automation Integrations. It’s an integration that helps reach and follow up with customers who have abandoned their cars and often automatically sends them discount offers via WhatsApp.
The tools work when you connect WordPress, WooCommerce to the WhatsApp Business API provider. And once connected, tools handle everything, such as sending a reminder 2 hours or more after a customer forgets or abandons their purchase, or for abandoned cart recovery.
Step-by-Step: Implementing Your WhatsApp Automation Tools
1. Install Notiqoo Pro or Waw:. Hover over the plugin section under the dashboard, then search for Notiqoo Pro” or “Wawp to install. Once you have activated and installed it, ensure you upload all your products with their images, prices, sizes, stock quantities, variations, and descriptions. However, know that your WhatsApp automation must be as strong as your product description, or customers might not understand your catalogue without it.
After uploading the products, do a quick test to verify:
- Click on any product
- Click the WhatsApp button
- Ensure that WhatsApp displays the product picture, name, and price, with the link pre-filled. Note that if the Product catalogue is uploaded, the WhatsApp button is visible, but product information doesn’t show well, your automation can’t be effective.
2. Include a Call-to-Action click Button: Don’t let customers struggle to contact you. The reason why Click-to-Chat gives customers the ability customers reach out to you at any moment they land on your website.
- Go to the plugin side to install a tool like JoinChat, Click to Chat, or WP Social Chat, then activate it.
- After that, ensure you enable the floating WhatsApp icon on your product’s website page, such as home, shop, product, landing page, and give it a visible size for customers to see
- Write a pre-filled message. It gives customers the impression of your professionalism, which leads to higher conversion rates. Rather than sending “Hello”. Your pre-filled message should be:
“Hello, I am interested in buying a stone-laced Abaya size 60. Do you have it in stock?
“Do you have the product I am currently viewing?”
“Good day, I saw this brown Hijab on your website. I need more details about it”
“Do you have a smaller size of this item?”
3. Integrate CRM and WhatsApp Business API for Follow-Ups: Requires free Meta Business verification, opt-in compliance, and fees (~₦4-10/message); use Nigeria providers like Wavy for easier setup. Now that you have set up your automation to make it easy for customers to browse and contact you, the next step is to integrate your store with a WhatsApp Business API provider, such as Wati, Twilio, MessageBird, Zoko, or Pair, and use it with a CRM, such as HubSpot or Zoho. These providers give excellent automation, working beyond imagination, such as:
- Cart abandonment recovery. Which means if a customer didn’t complete their purchase, you can send a reminder within an hour,r such as “Hello, you haven’t completed your purchase. Complete your order now and enjoy 5% discount.”
- Automated Customer Support. Create autoreplies for FAQ.
Delivery guides
Payment method
Size guide. Doing makes you stand out among competitors and boosts your sales.
- Follow-up Access. With automation, you can know what your customers bought and send a custom message such as: “Since you purchased Hinayah Hijab, here’s 20% off on our new arrivals.”
Conclusion
As a Nigerian business owner using WordPress, automation shouldn’t be a second option if you really want to make big sales and stay relevant. Therefore, the perfect time is now.
