There was a time when a business owner once paid for a complete WordPress website package as an advertisement. The price attached looked attractive to the business owner. Unfortunately, again, the designer promised the business owner a modern website with quick delivery and also provided the essentials needed to get the business online and launched. However, after some weeks, it was ready and launched. But the business owner faced some problems soon after the launch.
Customers began to express concern that the website loads slowly, there is no system for accepting online payments, and the contact form isn’t working. Worst of all, the website isn’t available on Google search results. Each time this business owner requests help or wants to learn the cause of the problem, the response is “the features are not included in your package.” What they thought would be easy to afford has turned into multiple extra payments to rectify the existing problem. Unfortunately, this has happened to many people because they got confused, thinking WordPress website packages sound impressive and cheap without realizing the essential features businesses need.
Before you invest in a WordPress website, you should understand what a proper website package should include and what you should pay for.
The Real Problem With Many WordPress Website Packages.
I have seen a lot of business owners that chose a website package on the price alone, what they fail to understand is many cheap offer often fails to offer a professional design, fast and reliable delivery and a complete website and when the project is done, their website may lack important features such as: SEO, speed optimization, security protection, payment integration, and proper backup system which eventually yield to a website that looks effective yet, can’t perform exclusively well.
Essential features missing from cheap WordPress packages
A proven way to know what a WordPress website should include and provide beyond the aesthetic design, the needed tools and setup that allow your website to function effortlessly, which are:
1. Your Domain name and Hosting.
- A website can’t function without two basic components: a domain and hosting. A domain name is the address visitors type into Google to find your website, such as Sheedahglobalevent.com. While a hosting service provides the server that hosts your website files, it also helps prevent data loss. Think of hosting as a place where you keep your things safe. There are some website that has these services. And while some assist you in launching and setting it up. Before buying hosting, understand that reliable hosting is crucial. Poor hosting can affect your website’s speed and stability, and it can also pose a security risk.
2. A Professional Website Design.
- In the current digital age, good design is one of the most crucial factors that give you visibility should be aware that a good website package should unfailingly include a design that reflects your business aims, objectives, and goals, and ensure the website is promptly easy to navigate, which includes modern page layouts, mobile responsiveness, see-through navigation menus, brand colors, and clean typography. Note: A well-designed site helps potential customers understand what to expect.
3. SEO Optimization.
- Kindly be aware that search engine optimization is a significant factor in your site’s performance. It helps your website appear on search engines when people search for related services that align with yours. When paying, check whether the WordPress website package includes SEO setup, such as an SEO installation plugin, page optimization with descriptions, site map creation, and website integration with site tools. All these improve your site’s chances of being visible and discoverable.
4. Security Protection.
- You should by all means protect your site against hackers, malware break-ins, or perhaps technical failures because one of these could occur; therefore, you need a security plugin, firewall configuration, malware scanning, and automatic backups, which are measures to assist in hacking or lower the chance of losing important data or files.
5. Contact forms and Lead Capture.
- Irrespective of your business niche, your website should make it easy/essential for a wide range of customers to contact you. What services or packages include contact forms that let your visitors submit enquiries, request quotes, or book consultations?
6. Speed Optimization.
- People will leave your site if they realize it takes a long time to load. Website speed plays a major role; you shouldn’t overlook it. Your site speed optimization should include image compression, caching, installing high-performance plugins, and using lightweight themes. As of now, a fast website improves and accelerates SEO rankings and the visitor experience.
7. Payment Integration.
- Perhaps you are a business. So, each understanding offers services, whether physical or online. You should have the option that lets your customers pay you directly on your site without any stress. I have seen that some businesses offer online payments, local payment gateways, and international payment solutions. Doing this would transform your website into a revenue-generating platform.
Types of WordPress Website Packages.
People deal with different businesses, and they can’t use the same site. WordPress packages are carefully structured, with different levels that offer distinct features and capabilities. Understanding what each package offers gives you insight into what you are paying for and helps you choose the option that aligns with your aims and objectives.
The Basic WordPress Website Package.
A basic package is intended for individuals, freelancers, or small business owners who prefer a professional online presence. One of the main purposes of this basic is to allow users to present information about their preferred business, which focuses on WordPress and configures the essential settings, including their real name, installation, and settings. It also lets users set up their business.com domain, which serves as the controls for sign-in and layout. Your domain is linked to your web hosting server, making it easily accessible. The fonts in your website WordPress templates usually include 5 pages. It installs the basic components: the account, the service database, the contact page, and the server for your site. Your site will be installed with WordPress and configured with essential settings, including your site name, admin login, and other settings.
- Installation of Theme. This is a website theme that controls your site design and layout. In the basic package, you can install t free template to align with your brand goals, and any chosen templates can be adjusted with fonts and fonts out.
- The needed pages. WordPress basic packages usually include 3 to 5 pages important for basic users: the home page, about page, services page, contact page, and privacy page. The listed pages provide the basic information people need when they come to your site.
- Basic Security. You install security plugins meant to protect the site from unauthorized logins, spam, and hackers.
- Basic hacking attacks to make your website show up on Google when people search online, though it’s just a basic package that comes with SEO Plugin installation: your page titles, meta descriptions, and a sitemap for search engines.
- Social Media Integration. Social media icons are added so that any visitor to our platform can access LinkedIn, Facebook, TikTok, or Instagram.
The Standard WordPress Business Website Package.
If you are a business that dreams of building a fast-growing business and aims to attract long-lasting potential customers and generate effective leads,generateld consider this standard WordPress website. Because the standard plan, unlike the basic plan, offers more features, it focuses more on marketing and growth. Which are:
- More Website Pages. In the startad package, there are usually 5 to 10 pages, including: home, about, services, service details pages, blog, FAQ page, contact page, and portfolio or case studies. Having such pages helps your business present your brand/business services in a clear, logical way with accurate details.
- Design Your Custom. This package lets you customize your website to reflect and emphasize your business identity, services, and brand colors, typography, and well-structured layouts. You can see how much better it is than a simple, non-customizable layout.
- Lead Generation Features. It positions your website in a well-structured way that prompts visitors to take immediate action, such as signing up for a newsletter, using a landing page section, and a call-to-action button, which could eventually turn visitors into potential customers.
- Google Tools Integration. You will be able to connect your website to helpful tools such as Google Analytics and Google Search Console, allowing your business to see and track how your website performs.
- Website Speed Optimization. Availability of more effective, advanced speed improvements, such as caching systems, lazy-loading images, and compressing CSS and JavaScript files.
- Strong Security Measure. Your site is protected and stronger because your firewall, malware scanning, and login protection are security-enhanced.
- On-page SEO Optimization. Your website structure has been improved and performs better than expected in search engines. It often includes keyword replace, proper heading structures, and optimized images. And SEO plugin configuration.
Advance or Premium WordPress Website Package.
The advance or premium WordPress website package is designed for companies aiming to achieve powerful marketing with advanced functionality. Most of these websites are highly customized and built to support the company’s online growth.
- A Fully Custom Website Design. If you have a specific template in mind, you can ask your developer to create a more unique design structure for your brand. Whether custom layouts, creative section and advanced visual elements.
- Conversion Optimization. With the advance, your website is designed to convert visitors into customers by strategically and logically placing call-to-action sections, lead magnets, landing pages, and pop-up forms.
- CRM Integration. Your website would be integrated with your customer management systems or email marketing platform so that leads can be collected from the site and entered directly into your database.
- Advance Forms. Your premium website has access to include complex forms such as booking systems, appointment scheduling, or deatiled quotev request from your customers.
- Content Migration. As a business owner, if you have an existing website, your developer can easily transfer your content, images, and blog posts from the former site to the new WordPress site.
- Accessibility Improvement. A WordPress website premium includes accessibility adjustments that make your website easier to use for people with various abilities.
- Technical SEO Set-Up. You can see the behind-the-scenes structure of your site, including schema markup, search engine indexing setup, and structured internal linking.
- Website Performance Optimization. Your website performance has improved by 100% across content delivery networks, deep caching configurations, and technical adjustments.
- Page Builder Set-Up. With your WordPress website premium, you can use the advanced page builders to edit any of your content easily.
WordPress eCommerce Website Package
If you run a business that typically wants to sell products online, you typically use and are built with woocommerce which is the most famous ecommerce system for wordpreee with the following features:
- A WooCommerce setup. You will install WooCommerce and configure it, then set up your currency, and prepare the website for online selling, including a store-like shop page, product category pages, and individual product pages. Each of these product pages has its own images, description, pricing, and purchasing options.
- Product Upload. You can easily upload a certain number of products, including product descriptions, pricing, categories, and images.
- Integration of Payment Gateway. It’s a plugin that lets you integrate an online payment system so your customers can pay you directly on the website, via Paystack, Flutterwave, Stripe, or PayPal.
- Shopping Cart. With this feature, your customers can add any products of their choice to a cart, update quantities, and review the items before before checout.
- Checkout System. As a business, your checkout page collects customers’ information to make payment processing easier and ensure payment security.
- Order management. As a business owner who owns the website, you can view, manage, and process your customers’ orders through your WordPress dashboard.
Discount and Coupon System. With WooCommerce, you can, as a business, create discount codes for limited-time offers.
How to Choose The Right WordPress Website Package.
Before selecting a WordPress website package, ask yourself why you are choosing it; it helps to consider your business goals. So, ask yourself the following questions to help you choose a website package.
- Do I need an online presence?
- Do I want my website to attract potential clients through the search engine?
- Do I plan to sell products or services online?
